Welcome to Lucky 13 Projects—where vision meets precision.

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Founded by Courtney Joan Zupanski—an Ojibwe/Chippewa woman and Canadian-American dual citizen—our Los Angeles-based company operates on a simple truth: context and perspective shape everything. We reclaim the narrative around symbols of challenge, transforming them into opportunities for growth, momentum, and undeniable alignment - that perfect sweet spot where our client’s vision, our team's execution, and the energy on set sync up so completely that success becomes inevitable.

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As a female, Indigenous-owned, full-service photo and non-union video production company, we specialize in editorial, fashion, lifestyle, and advertising campaigns. While rooted in L.A., we serve as West Coast production experts with global reach—producing seamless shoots across Seattle, Las Vegas, Lake Tahoe, San Francisco, Vancouver (BC), and Cabo San Lucas.

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We partner with creative directors, agencies, photographers, and global brands to deliver polished, authentic visual storytelling. From location scouting, casting, budgeting, and permitting to on-set crew coordination, payroll, insurance, and post-production logistics, we manage every moving part so your campaign hits its highest potential, right on time.

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Curious about how the work gets made? Take a peak at the behind the scenes video below to see our energy, precision, and process in action :)​

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